Quick rundown of revenue models.

By Barry Bell on October 12 2005

Here’s a quickfire list of possible revenue models that you can use to monetise your blog. Over the coming weeks, we’ll take a closer look at the pros and cons of each.

  • Contextual advertising, a la Google Adsense & Yahoo! Publisher Network
  • Advertising networks lots around, but many of them tend to push those crappy smiley faces (or should that be ’smiley faeces’) ads to your site.
  • Direct avertising, or selling your own space direct to advertisers.
  • Sponsorship – on a post by post basis, maybe? As in “this post was brought to you by…”
  • Affiliate programs too many to name.
  • Donations, a la Kottke.
  • Subscriptions, such as John Gruber’s.
  • Micropayments – paying a nominal fee through your mobile to read a post on a post-by-post basis – anyone doing this?
  • Selling merchandise – lots of people doing this, including Darren through CafePress.
  • Licensing/selling your content to other providers – is there a way to do this and maintain the same content on your blog?
  • Getting paid to post on a particular subject – hmmm, bit controversial, this one.
  • Spamming and llink farms – c’mon, be original.
  • Starting your own related online store – imagine you blog about clogs… you could tag an online store to the backend of your clog blog that sells clogs to your readers.
  • Selling your services – if you’re getting a good response from your blog, you could sell your writing and design services to other individuals or companies who are looking to start a blog.
  • and lastly, Selling upany idea who we’re talking about?

I’ll keep adding to this as I pick up more ideas. Anyone else got any innovative ones they want to share? Thought not…. :o)



Contributor: Barry Bell

I'm a freelance writer and designer with over 10 years’ experience of creating award-winning recruitment and consumer marketing communications, together with a wide range of other creative marketing colateral. ... more »

WURK profile: http://WURK/profile/admin
Contributor website: http://barrybell.com


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