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It’s Not How Good You Are, It’s How Good You Want To Be
‘It’s Not How Good You Are, It’s How Good You Want To Be’ by Paul Arden
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This ties in very well with those going through graduate recruitment or those who are actually working in advertising. The most practical and inspirational advice can be found in this little book of magic. I can’t tell you enough how much you need it.
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Website: http://advertising.wurk.net/
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