What do 4 P’s, 7 H’s and a bunch of E’s spell?
Simple. It spells ‘G-E-T O-V-E-R Y-O-U-R-S-E-L-V-E-S‘.
;o)
Seriously, though, turning blogging into a formulaic science is not a good thing. Why? Because it’s just not a science. It’s much, much looser than that. It’s writing. It’s an art. There are no rules. There are no P’s. No H’s. And certainly no E’s.
There is no formula to follow. There’s no ‘right’. And there’s almost no ‘wrong’.
I look at it like this: if you constantly try to meet a checklist of forced criteria in your writing, you’re seriously going to limit yourself as a writer – and probably as a blogger, too.
At the end of the day, there’s only one ‘P’ that really matters when you’re blogging: P-E-R-S-O-N-A-L-I-T-Y. Stick to a formula too closely, and the personality of your blog (or your company’s blog) will be the first thing to suffer.
Oh, and one last thing. Try not to take yourself – or your blogging – too seriously, OK.
And don’t let anyone ever tell you otherwise.
Contributor: Barry Bell
I'm a freelance writer and designer with over 10 years’ experience of creating award-winning recruitment and consumer marketing communications, together with a wide range of other creative marketing colateral. ... more »
WURK profile: http://WURK/profile/admin
Contributor website: http://barrybell.com

Excellent advice.