wurk»advertising {Your career. Your say.}

At last we are seeing a collective of comical advertising as opposed to dreary domestic hell hole situations (BT) and grannies in skips (Tiscali).

My first bit of fun goes to 118 118 by WCRS. Not only have they championed the most memorable direct enquires number but they make me laugh whilst doing so. The reason being is that they just make their executions very stupid and very simple.

The new TV spot being a rip off the A Team. I just find it very amusing watching those two guys burst through a barn on a dodgy motorbike with side carriage. I can’t explain it, it’s just very very very funny. Without wishing to (but I obviously do) sound like a total ad chump it’s the simplicity that is striking. No real message, no real story, no real consumer journey just ridiculous visuals and a number attached throughout. This is then constantly reinforced by sponsorship buffers which seem to be everywhere. Then there is the radio spot, you have to hear it to really appreciate it, but again, very funny.

Have you also seen the new Airwaves TV ad. It’s where an alien comes to earth and is welcomed by a bunch of dubious humans.

“Make yourself at home” the humans offer to the alien at which point we see a number of cuts of the alien living on earth – playing bingo, being a fast food slob and my favourite – squashed against the window of a tube with a look of total disdain. The alien then snatches the airwaves and does one in his space ship – marvellous. It’s quick, it’s sharp and it’s very funny to watch.

Two ads that made me laugh last night while wishing that Gordon Ramsey was his old evil self instead of this mentor toss pot he’s now become in his new series, sigh.

xx