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“First and foremost, if you don’t have people to talk to about your business, you’re not going to get anywhere, fast! You need to either have a warm market (people you know) to talk to, or the resources in place to contact a quality cold market; (new people you don’t know yet).If you are like most people involved in a home based business, you still have your full time JOB. Not only does that make prospect-sorting a time-constraint nightmare. Most people cannot find enough time to work their regular job AND promote a business that requires countless hours per week in advertising, promoting, selling, convincing, conference calls, meetings, learning, training and identify the real potential buyers who are serious, with money to spend.

There is probably about a zillion reasons, but I think that these two are right up there! Talking about your business around the dinner table is really of no interest to anyone but you. So, when eyes start to glaze over, you give up. That is why it is so important to have a network set up or even better take on a partner that is good at everything you don’t like to do.

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