By Barry Bell on April 20 2006 3:43 pm (0 comments)

makeupA lot of women in the beauty industry work behind a counter in a drug or department store. Have you ever thought about what it looks like from the other side? It makes a difference if you are on commission. Take a quick look.

Here’s what you need for the best results.

1. Adequate space to demonstrate your products. That means no visible fingerprints. For some reason, that really turns me off.

2. Women love testers, so make sure that they are clean and readily available. And if the customer wants to play, let them. There are obvious exceptions to the rules, but sometimes the customer just wants to be left alone. I for one hate a hard sell. Nothing will send me running faster. If I want help, I will ask for it.
And about selling… simply acknowledge the customer and let her know that you are there if she require help. I hate to be ignored too. Yes, I’m probably the customer from hell. ;)


Barry Bell is a Freelance Copywriter and Recruitment Communications Specialist based in Newcastle-upon-Tyne, UK.
Contributor profile: http://wurk.net/profile/admin
Website: http://barrybell.com

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