wurk»advertising {Your career. Your say.}

Let’s forget BBH. Let’s forget Mother. There is a new contender for the most creative agency in London right now.

With an unstoppable portfolio Wieden and Kennedy look to be the new creative gurus of TV right now.

Honda have had a great run recently from ‘Grrrrrr’ to ‘Dream’ to ‘Choir’ which has propelled the brand to the top of Awareness Index scores whenever the campaigns are live.

Honda now look to be the most awarded brand for creative.

Nike have used their Latino street dancer to address the female consumer in dramatic street dance executions.

Although I’m not too sure about their other spot with the larger dancing addition, but then I’m not the target so this may very well have been a clever piece of communication.

W&K have also managed to pioneer the computer games creative corner of advertising with their most recent EA Games execution for the game Black where a room is shot to bits to classical music.

Again, a very dramatic piece that has transformed traditional game advertising which previously acted as mere trailers.

It would therefore seem that W&K look to challenge the larger, more established of agencies and at last de-throne BBH and rightfully so with such an impressive roll they are on right now.

W&K, adlands new Mecca.