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Rob, Steal, break in, whatever. You have to attend
11th October
This looks to be the most exciting Planning event any enthusiast could attend. Not only do you have the young digital super hero Mark Cridge (founder of Glue) telling us all about the future of new media but you have a stand off between BBH’s Jim Carrol and Nike’s planner Russell Davies. This is [...]
A Must Read
Freakonomics by Steven D Levitt and Stephen J Dubner has been the most engaging read I’ve had for sometime.
If you’re a wannabe planner then this will get your curiosity juices flowing. How are swimming pools more dangerous than guns? How were the Klu Klux Clan brought down by the Superman radio show? The answers are [...]
Plan the Digits
When you think of Digital Planning what springs to mind? The comprehension of band width, RSS feeds, online hits, page views, traffic stats, unique visitors vs registration figures, static banner ads vs a beautiful flash creation and all the rest of the complicated matter that just gets in the way of what is such a [...]
The Difference
So what’s the difference to working in a branding agency (TV, Press and Print) to a marketing services agency (DM, POS, Digital etc) to a content marketing agency (TV programming, Events and Publishing)?
Well, quite a considerable amount. Whilst in an traditional ATL setup you’ll find that rigorous data that substantiates an agency’s recommendations is quite [...]
Moving Above & Below – Integration is a must
Having just made the move from my ATL department and started working in my BTL department is probably the best thing that has happened to me throughout my training.
My grad training is split so I spend 6 months ATL and 6 months BTL. Having just made the move from global TV, press and print I [...]
I’m no hack
I’ve had a few emails asking about hacking M&C Saatchi and how I went about it. Far be it for me to indulge, but if you insist.
I was on my placement year at Leo Burnett working on McDonalds and thoroughly enjoying it. However my time was nearing an end at Leos and the Saatchi [...]
Time for new blood…at last
Never before has the agency world required new blood as it does today. I’m not going to harp on about digital again……okay I am for a bit. It would seem that according to Precision Marketing Magazine (4th May 06) middle and top management just don’t get new media. This means that whilst the traditional ATL [...]
Time for BBH to step down as most creative agency
Let’s forget BBH. Let’s forget Mother. There is a new contender for the most creative agency in London right now.
With an unstoppable portfolio Wieden and Kennedy look to be the new creative gurus of TV right now.
Honda have had a great run recently from ‘Grrrrrr’ to ‘Dream’ to ‘Choir’ which has propelled the brand to [...]
Do You Take a Coffee Break?
Each afternoon at 3 o’clock, I take a break. Most of the time I really don’t want to leave what I’m doing, but you have to admit… it’s not good to sit in one place for hours on end. And if you are busy, the hours get away from you. That can only lead to [...]
M&C in trouble…
Investors may shun marketing services
LONDON – Share prices of publicly listed marketing services firms are performing so poorly that investors may begin to shun the market, according to the latest research from Marketing Services Financial Intelligence.
According to the research, in the 14 months since January 2005 the average share price of marketing services firms rose [...]
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