Advertising Cutbacks should make Marketers more Effective

With the World’s dipping economy and the US recession corporations could look to cutting back Marketing and Advertising budgets in order to save money. It might not make sense, from a marketers point of view, to cut back marketing spend during tough times but this could usher in a new challenge to the marketing [...]

By Muhammad Karim on April 23, 2008 | 0 comments yet | Read more »