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Advertising Cutbacks should make Marketers more Effective
With the World’s dipping economy and the US recession corporations could look to cutting back Marketing and Advertising budgets in order to save money. It might not make sense, from a marketers point of view, to cut back marketing spend during tough times but this could usher in a new challenge to the marketing [...]
A Must Read
Freakonomics by Steven D Levitt and Stephen J Dubner has been the most engaging read I’ve had for sometime.
If you’re a wannabe planner then this will get your curiosity juices flowing. How are swimming pools more dangerous than guns? How were the Klu Klux Clan brought down by the Superman radio show? The answers are [...]
“Experience, Experience, Experience…then you’re in” by Sam
So you’ve figured out now, maybe after a year of uni, or maybe after having finished your degree that your pre-university idea of dream job is just that, a dream. Or maybe you’ve realised that being part of the pinstriped brigade shuttling back and forth from Canary Wharf talking of mergers, acquisitions and dividends just [...]
Advertising does work. It just depends on who you are.
Just read this here.
“First this: advertising does not work for the average blogger, even the above-average blogger. It only works for the big group blogs and a tiny handful of full-timers. Advertising as a means of support for bloggers is a complete, utter, and frankly, rather embarassing failure. If Fred Wilson can’t earn more than [...]
Ad of the week: Honda ‘Choir’
W&K do it again with this brilliant new angle for Honda. I’ve heard many complaining about it’s length, it’s lack of target bla bla bla.
Again, people keep on thinking TV is to sell, sell, sell. I think this is a brilliant branding execution whereby people en mass are watching and engaging with this novel and [...]
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