No, that’s not a title I thought up, but one I found over at JournalismJobs.com.

They’re advertising for a blogger, and here’s the first part of the job description. Are you ready for this?

If you are a blogger hoping to become an online personality rivaling any news personality on TV or Radio, this is the dream job for you. Juice Wireless will present to you the most incredible set of content creation tools ever made, and basically turn you loose. Create as much content as you can, on anything you want. YOU are the star.

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I read a story at Ad Age(registration required) today that made me laugh. Apparently, “U.S. workers in 2005 will waste the equivalent of 551,000 years reading blogs”.

Or, how about this: “Time spent in the office on non-work blogs this year will take up the equivalent of 2.3 million jobs”

Or this: “blog readers essentially take a daily 40-minute blog break.”

And that’s just reading blogs. How much time is ahem… ‘wasted’ each year by people writing the damn things?

That’s what I’d like to know.

Hints about this turned up in my feed reader last week, but American Express has invited three of the web’s best known business bloggers, Anita Campbell, Dane Carlson, and Rob May, to blog about the Amex Open Adventures in Entrepreneurship programme which is “an offline/online investigation into the challenges and solutions confronting entrepreneurs as they strive to develop and grow their businesses”.

Their role is to cover the event and explore answers to the timely and critical questions facing entrepreneurs today, such as:

• New businesses competing in existing industries
• Big business tools on small business budgets
• Breeding innovation
• Navigating growth

A great idea, and a great way for Amex to reach out to a new audience and a huge community who might otherwise have not been involved. Great marketing, too - just the simple fact that these bloggers have been hired to do this has started a lot of people talking. Nice job, Amex.

And from our point of view, it could be the start of a whole new blogging career path, job title, or whatever else you want to call it. It’s certainly worth exploring if you’re serious about a making a name for yourself, or developing a long-term career in blogging. Now, who’s next?

Everyone seems to be putting together top ten lists of tips, rules, advice, pointers, and commandments for running a good blog. Here’s a slightly different take on it. 100 quick tips straight off the top of my head…

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Blimey.

Again, here’s the search. And the feed..

Kinda taking off this blogging lark, innit?? Here’s the simplyhired search. And here’s the feed.