Hints about this turned up in my feed reader last week, but American Express has invited three of the web’s best known business bloggers, Anita Campbell, Dane Carlson, and Rob May, to blog about the Amex Open Adventures in Entrepreneurship programme which is “an offline/online investigation into the challenges and solutions confronting entrepreneurs as they strive to develop and grow their businesses”.

Their role is to cover the event and explore answers to the timely and critical questions facing entrepreneurs today, such as:

• New businesses competing in existing industries
• Big business tools on small business budgets
• Breeding innovation
• Navigating growth

A great idea, and a great way for Amex to reach out to a new audience and a huge community who might otherwise have not been involved. Great marketing, too - just the simple fact that these bloggers have been hired to do this has started a lot of people talking. Nice job, Amex.

And from our point of view, it could be the start of a whole new blogging career path, job title, or whatever else you want to call it. It’s certainly worth exploring if you’re serious about a making a name for yourself, or developing a long-term career in blogging. Now, who’s next?