wurk.net

W&K do it again with this brilliant new angle for Honda. I’ve heard many complaining about it’s length, it’s lack of target bla bla bla.

Again, people keep on thinking TV is to sell, sell, sell. I think this is a brilliant branding execution whereby people en mass are watching and engaging with this novel and clever association between a human choir and the sounds made by a car.

The previous Honda campaign to me was complete product line masturbation where we have the dinky moped turning into a super bike, a car into a sports car and a speed boat into a hot air balloon. An epic yes but I didn’t really feel it had anything to say about an actual product or the Honda brand - well it did just I thought it was lame and was an ad made for advertising people. This however is far more enjoyable and drives the intelligence and style of Honda

With ‘Choir’ what we see is a typical style of car advertising (focusing on features of the vehicle) but not in the usual winding mountain road kind of way.

Perfect and another testament to W&K that by remaining a modest agency with creative focus your ads will be talked about all over the place - despite the fact that some ad people may moan about them (probably because they don’t work there).